As has been noted elsewhere, it’s conference season. And, like last year, Meri and I shall be heading off to Austin for SXSWi. And I’m pretty certain I’m going to end up having this conversation (or something fairly similar) with a number of people:-

Other person: So, Elly, what do you do?
Me: I’m an Architect.
Other person: Information Architecture?
Me: No. Buildings.
…..
Other person: So, why exactly are you here?