Customisation
Thursday, 27th January 2005
A couple of weeks ago OK/Cancel discussed the ups and downs of customisation on the web, with particular reference to Amazon.
Well, I’ve come across one area in particular where Amazon’s customisation (in the form of the Recommendations section) could do with a little work.
Amazon knows I own a PS2. I have told it as much. It knows I own and enjoy a number of games for PS1 and PS2. It knows I own and enjoy a number of games for PC…. I do not have a GameCube or an Xbox. I have never told Amazon that I do and I have not bought or wishlisted any games for either. So why does it recommend them? Surely one of the criteria which Amazon bases its games recommendations on should be ‘platform’ ….
Meri:
Arguably, they’re going out on a limb and hoping that as a cutting edge gamer you’ll see some new Xbox game you just _have to have_ and will promptly buy an Xbox in order to be able to play it.
Not so far-fetched if you look at some of the GGA chaps!
Saturday 29th, January 2005
at 3:01 pm