Following on from the piece a while back about marketing computer games at girls it appears there’s now a similar vein going on in consumer electronics.

I hope they can sort this out. I’ve been talked down to in electronics stores .The worst was one time in the gadget shop (with my girlfriend) when I was looking a rotary CD/DVD rack and an assistant told me it would be a great present for the man in my life……I HAVE NO MAN IN MY LIFE!!!

I seem to remeber the original premise of What Women Want (cringeworthy film with Mel Gibson) was something along these lines- in that if you don’t sell right to women you won’t sell - it would be nice for some of the more “boyish” industries to catch up.