This week’s OK/Cancel has a fantastic illustration of the cause of that well known phenomenon – designed by committee.

Having sat on far too many committees and group design teams recently I’ve seen scenarios like this pop up time and time again. In trying to get something that people will agree on it often gets to the point where ANYTHING that doesn’t cause a row is a “good idea”

Well, active debate and the bouncing about of ideas is what design evolution is all about – and “it’ll do” options are rarely an adequate solution.

And then, in trying to form a weak concept into a strong final product so much “added extra” has to be included that you end up with some kind of mediocre hybrid monstrosity.

I read something along these lines about trying to fit carrots and brocoli into sponge cake somewhere…. I can’t seem to find it again tho….